Our stock:

Traditional retailers produce items before putting them up for sale, so they’re always manufactured in bulk to save money. These items then sit in warehouses hoping to be sold to consumers. In contrast, Other Ideas is a POD (Print On Demand) online retailer, which means products are only made when an order is placed, limiting our stock to items that already have a buyer. 

This lets us avoid the overproduction that is widespread in the rest of the industry. Unsold stock is usually thrown out or burned, with fashion retailers alone wasting 92 million tons of textile each year. In POD, waste mainly comes from items damaged during printing, and Other Ideas’ rate of damages is consistent with the industry standard. We also keep our reshipment rate low by taking all orders through a 3-step quality check before we ship them out.

Our fulfillment:

DTG printing is more eco-friendly than screen printing. Screen printing uses water and non-biodegradable inks, while DTG printing only prints when ordered and can be used for single-item printing.

Direct-to-garment (DTG) technique is a printing method where ink is first sprayed directly onto the garment, and then it soaks into the fabric. It’s like printing on paper, but on clothing. We use Kornit printers that generate almost zero wastewater and use less energy than standard industry printers, which lowers our carbon footprint. 
Any leftover ink is properly disposed of according to the ink supplier guidelines.